Business Marketing Class – Part 1
These business marketing classes are geared for business owners, entrepreneurs and marketing agents with an experience level of beginner to intermediate. There will be a total of 8 classes occurring each Wednesday between 2 p.m. – 4 p.m. The location is Rasmussen College at 11600 College Blvd #100, Overland Park, KS 66210.
The presenter is Mark Guertin of Impact Social Media. The purpose of the classes will be to give valuable insights into a variety of marketing channels. It is recommended that you bring a laptop or tablet and a wi-fi connection will be available for all participants.
Prior to the first class you should be ready to give a brief description of your business, products/services, target market and existing marketing efforts. Also, if you would like to use these classes as a networking opportunity you should be ready to provide links to your website, blog and social media pages. A good option for this would be to create an account at Follr.com where you can embed all of your links at one internet location.
Business Marketing Class Location
The classes are as follows:
Week 1: Introductions and Overview
Member introductions, overview of each class, marketing overview, marketing statistics, marketing trends.
Week 2: Keywords
Keywords defined, keywords history, types of keywords, importance of keywords, keyword research, keyword examples, keyword tools, keyword implementation. Go To Keywords Class
Week 3: Email Marketing
Email marketing overview, mail list generation/acquisition, legalities, best practices, pros & cons, software choices, results monitoring. Go To Email Marketing Class
Week 4: Social Media Marketing (Organic & Paid)
Social media overview, social media platforms, social media demographics, organic social media marketing, paid social media marketing, best practices, results monitoring, pros & cons. Go To Social Media Marketing Class
Week 5: Search Engine Marketing (Organic)
Organic search engine marketing overview, on page seo elements, off page seo elements, local citations, backlinks, penalty avoidance, algorithm updates, webmastering, analytics, pros & cons. Go To Organic Search Engine Marketing Class
Week 6: Search Engine Marketing (Paid)
Paid search engine marketing overview, search engine choices, types, account setup, account monitoring, results monitoring, non-profit grants, pros & cons. Go To Paid Search Engine Marketing Class
Week 7: Video Marketing
Video marketing overview, best practices, video production, video marketing channels, pros & cons. Go To Video Marketing Class
Week 8: Traditional Marketing
Traditional marketing overview, print advertising, radio advertising, television advertising, direct mail marketing, billboard advertising, hosting seminars and workshops, attending trade shows, networking group participation, door to door selling, pros & cons. Go To Traditional Marketing Class
Interesting Marketing Statistics
According to Gartner Research, management campaigns integrating 4 or more digital channels will outperform single- or dual-channel campaigns by 300%.
Interconnected World has concluded that 61% of global Internet users research products online and 44% of online shoppers begin by using a search engine.
Comscore says that on average, we conduct 12 billion searches per month on the web in the United States.
Business 2 Community drives home the importance of SEO by determining that 60% of all organic clicks go to the organic top 3 search results.
Hubspot points out that 46% of people read blogs more than once a day which correlates with their finding that 79% of companies that have a blog report a positive ROI for inbound marketing in 2013.
Social Media Examiner says that 83% of marketers indicate that social media is important for their business and even so Awareness, Inc. points out an alarming statistic that 53% of social media marketers don’t measure their success.
According to Digital Buzz, auto-posting to Facebook decreases likes and comments by 70%.
Reach Force has concluded that 44% of B2B marketers have generated leads via LinkedIn, whereas only 39% have generated leads through Facebook and just 30% through Twitter.
Jupiter Research says that relevant emails drive 18 times more revenue than broadcast emails.
Aberdeen Group concludes that personalized emails improve click-through rates by 14%, and conversion rates by 10%.
Hubspot has found that 65% prefer emails that contain mostly images vs. 35% who prefer mostly text.
Hubspot reports remarkable growth trends for video watching with 57% of consumer internet traffic in 2015 – 69% by 2017 and 79% by 2018.
Brainshark says that 52% of marketing professionals worldwide name video as the type of content with the best ROI.
Future projections for marketing trends vary slightly but all seem to agree that traditional forms of marketing will be in decline while digital marketing efforts will be on the rise. As millennials become more of a dominant force this will also bring about changes required to cater to them specifically.
As mobile devices become more powerful and as their internet connectivity becomes faster and more widespread globally it will become increasingly more important to take advantage of the latest technology.
In the future marketing will continue to be a critical business component albeit the methodologies will be steadily evolving to accommodate the world we live in as well as the trending habits of average consumers.
By attending and participating in this group of business marketing classes you will be able to advertise more effectively in all channels.