Business Marketing Class – Part 5
Search Engine Marketing Organic<\/span><\/h2><\/div><\/div>Welcome to Business Marketing Class Part 5 \u2013 Search Engine Marketing Organic. This week we will be discussing steps you can take to improve your search engine performance. Topics covered will include on page SEO, off page SEO, local citations, backlinks, penalty avoidance, algorithm updates, web mastering, analytics and pros and cons.<\/p>\n<\/div><\/div><\/div>
Organic Search Engine Marketing Overview<\/span><\/h3><\/div><\/div>Organic search engine marketing means that you are not paying advertising fees to get seen and clicked. In order to be successful with this it is very important that your performance is exceptional. This is because the closer you are to the top of page 1 the more likely you are to be seen and clicked.<\/p>\n
The technique of implementing performance enhancements is often referred to as search engine optimization or SEO for short. As the phrase implies, various elements are optimized in order to move you as close as possible to the top of page 1. Successful organic search engine marketing is dependent on effective SEO.<\/p>\n<\/div><\/div><\/div>
On Page SEO<\/span><\/h3><\/div><\/div>On page SEO refers to optimization that occurs on a viewable web page as well as behind the scenes in the actual coding. You can find a lot of information on the web but the real truth is that Google considers more than 200 elements when determining where you will appear in the search results. This means that we can\u2019t really know for sure what each and every element is. In the scope of this class we will cover some of the more important items and if you would like to study a more in-depth article go and read \u201cAll About SEO<\/a>.\u201d<\/p>\nKeywords \u2013 Your landing page should be based on keyword research. This will allow you to focus on the best choice keywords. Past that, you need to be sure that you do include keywords<\/a> when you build the page. Don\u2019t fall for the temptation to be overly zealous which can lead to reduced performance since the search engine may view this as \u201ckeyword stuffing<\/a>.\u201d You can choose to include your keywords in things like the URL, page title, headings, content, image names, meta data, etc. You will likely have better success by keeping your pages focused on fewer keywords.<\/p>\nUser Experience<\/strong> \u2013 You need to work diligently to give users the best possible experience when they visit your page. Avoid pop-ups and auto-play videos. Use friendly navigation and include links to relevant content on your site and at other websites. Include high quality graphics, info graphs, charts and videos while also making sure that your written content is high quality.<\/p>\nResponsive Design<\/strong> \u2013 Make sure that your pages display well regardless of the device being used. It may be that a user is on a smart phone, tablet, laptop, desktop or even big screen TV when visiting your site. It\u2019s important that your site can automatically adapt to the screen size being used.<\/p>\nFast Loading Times<\/strong> \u2013 Don\u2019t forget to take steps that will decrease the time required to load your pages. This can include optimizing images, combining javascript files, minifying CSS & javascript files, caching and CloudFlare implementation.<\/p>\nSearch Engine Accessibility<\/strong> \u2013 It\u2019s critical that your robots.txt file and robots meta do not block search engine crawlers from accessing the page. Additionally, you need to make sure that your server is not restricting IP addresses that belong to important search engine crawlers and the page should be included in your XML sitemap.<\/p>\n<\/div><\/div><\/div>Off Page SEO<\/span><\/h3><\/div><\/div>Off page SEO are steps that you take away from your landing page that can help it to perform better. Unfortunately, this is an often overlooked and yet very important tactic. Even the very best SEO built landing page can benefit from outside help.<\/p>\n
Local Citations<\/strong> \u2013 There are many dozens of local citation engines that you can make use of and most of them are free. When done properly, this can provide backlinks as well as a source of incoming traffic. Here is a small sampling of options:<\/p>\n\n- Google My Business<\/li>\n
- Bing Places For Business<\/li>\n
- Foursquare<\/li>\n
- Yelp<\/li>\n
- Dunn & Bradstreet<\/li>\n
- Acxiom<\/li>\n
- Manta<\/li>\n
- Merchant Circle<\/li>\n
- Brownbook<\/li>\n
- Hotfrog<\/li>\n<\/ul>\n
![\"Create](\"https:\/\/impactsocialmedia.net\/wp-content\/uploads\/2016\/02\/google-my-business-1024x313.png\")
<\/a>Create a local citation at Google My Business<\/p><\/div>\n
Back Links<\/strong> \u2013 The most important thing to be aware of is to never purchase backlinks and always build them legitimately. The search engines have become very efficient at spotting suspicious backlinks and the results will not be beneficial to you. The absolute best way to get good backlinks is by writing exceptional content that others will find worthy of linking to. You can also search for content which contains broken backlinks and then reach out to the writer and ask them to consider replacing a broken link with a link to your page.<\/p>\nBecome Authoritative<\/strong> \u2013 Work to become an authority on your topics. You can create an external blog at WordPress, Blogger or Tumblr and build up a reputation as an expert. You can also become involved in question & answer sites like ASK and Quora. Lastly, consider participating in online groups and communities to help make your expertise known.<\/p>\n![\"Use](\"https:\/\/impactsocialmedia.net\/wp-content\/uploads\/2016\/02\/using-quora-to-build-author-authority-1024x691.png\")
<\/a>Use Quora to show your expertise on topics<\/p><\/div>\n
Social Sharing<\/strong> – Here again your best approach is going to be creating very good content worthy of being shared by others. You can also share your content on your own social networks to gain additional exposure. Give yourself a helpful boost by including social sharing icons on your landing pages. This can make it easier for your content to be shared while also encouraging the same. Finally, don\u2019t underestimate the power of social bookmarking sites like StumbleUpon, Delicious and Etsy as these can provide useful traffic.<\/p>\nNews Releases & Content Aggregators<\/strong> \u2013 If you would like to reach out to a large audience quickly in the hopes of getting quality backlinks you can always do paid press releases. PR Newswire<\/a> and PR Web<\/a> are great options that can expose you on a large scale very quickly. It is also possible to get exposure without paying fees if you make use of content aggregators such as Scoop It<\/a> and Rebel Mouse<\/a>.<\/p>\n<\/div><\/div><\/div>Penalty Avoidance<\/span><\/h3><\/div><\/div>Being penalized can devastate and negate all of your hard work so you need to be prudent to avoid this pitfall. As mentioned before, don\u2019t overuse your keywords and don\u2019t participate in shady backlink building practices. Keep your site mobile friendly as Google will detract your performance fairly quickly. Don\u2019t use tricky redirects or cloaking<\/a> to try and fool search engines by serving up different web pages to visitors than what the search engine sees. Make sure that your code is free of malware and don\u2019t link to pages that are not safe for users to visit.<\/p>\n<\/div><\/div><\/div>Algorithm Updates<\/span><\/h3><\/div><\/div>Every so often the search engines do updates that are designed to improve their search results. A few commonly known ones would be Hummingbird<\/a>, Penguin<\/a>, Panda<\/a> and Pigeon<\/a>. It is good practice to keep yourself up to date in terms of pending algorithm changes. This can empower you to be prepared in advance as opposed to dropping in rank and then working on a fix after the damage has already been done.<\/p>\n<\/div><\/div><\/div>Web Mastering & Analytics<\/span><\/h3><\/div><\/div>By using free webmaster tools you can track and analyze how your keyword performance is doing. There are numerous other helpful tools such as opting for email alerts when the search engine finds a problem with your site. By using Google Webmaster tools<\/a> you can test and submit XML sitemaps, monitor and test for mobile usability issues, keep an eye on crawl errors, disavow problematic links and more. Essentially, the proper use of webmaster tools will be necessary to monitor and maintain the health and performance of your site.<\/p>\n![\"Use](\"https:\/\/impactsocialmedia.net\/wp-content\/uploads\/2016\/02\/using-google-webmaster-tools-1024x558.png\")
<\/a>Use Google Webmaster tools for free<\/p><\/div>\n
By making use of Google Analytics<\/a> you can get a feel for how users are engaging your site. This can help you to discover low performing pages so that you can work on improving them. Also, this is a great way to see where your traffic is coming from whether it be search engines, website links, social media, etc. By exporting monthly reports and data you can easily track important statistics and compare them over an extended period of time. <\/p>\n<\/div><\/div><\/div>Organic Search Engine Marketing Pros & Cons<\/span><\/h3><\/div><\/div>PROS<\/strong><\/p>\n\n- Organic clicks do not require advertising fees<\/li>\n
- Can be very effective<\/li>\n
- Can lower the cost if and when you opt to do paid search marketing<\/li>\n
- Can increase your website traffic<\/li>\n
- Most SEO implementation does not require special training<\/li>\n
- Easy to track results<\/li>\n<\/ul>\n
CONS<\/strong><\/p>\n\n- Can be expensive if you hire it done<\/li>\n
- Can be time consuming if you do it yourself<\/li>\n
- Rankings may change dramatically with algorithm updates<\/li>\n
- Some highly competitive keywords may be very difficult<\/li>\n
- Optimization may take weeks or months before you see results<\/li>\n
- Specific local searches may be difficult if you are not in that location<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Class Directory<\/span><\/h3><\/div><\/div>- <\/span><\/i><\/div><\/div><\/div>
WEEK 1: INTRODUCTIONS AND OVERVIEW<\/h4>
Member introductions, overview of each class, marketing overview, marketing statistics, marketing trends. Go To Introductions And Overview Class<\/a><\/p><\/div><\/li>- <\/span><\/i><\/div><\/div><\/div>
WEEK 2: KEYWORDS<\/h4>
Keywords defined, keywords history, types of keywords, importance of keywords, keyword research, keyword examples, keyword tools, keyword implementation. Go To Keywords Class<\/a><\/p><\/div><\/li>- <\/span><\/i><\/div><\/div><\/div>
WEEK 3: EMAIL MARKETING<\/h4>
Email marketing overview, mail list generation\/acquisition, legalities, best practices, pros & cons, software choices, results monitoring. Go To Email Marketing Class<\/a><\/p><\/div><\/li>- <\/span><\/i><\/div><\/div><\/div>
WEEK 4: SOCIAL MEDIA MARKETING (ORGANIC & PAID)<\/h4>
Social media overview, social media platforms, social media demographics, organic social media marketing, paid social media marketing, best practices, results monitoring, pros & cons. Go To Social Media Marketing Class<\/a><\/p><\/div><\/li>- <\/span><\/i><\/div><\/div><\/div>
WEEK 5: SEARCH ENGINE MARKETING (ORGANIC)<\/h4>
Organic search engine marketing overview, on page seo elements, off page seo elements, local citations, backlinks, penalty avoidance, algorithm updates, webmastering, analytics, pros & cons.<\/p><\/div><\/li>
- <\/span><\/i><\/div><\/div><\/div>
WEEK 6: SEARCH ENGINE MARKETING (PAID)<\/h4>
Paid search engine marketing overview, search engine choices, types, account setup, account monitoring, results monitoring, non-profit grants, pros & cons. Go To Paid Search Engine Marketing Class<\/a><\/p><\/div><\/li>- <\/span><\/i><\/div><\/div><\/div>
WEEK 7: VIDEO MARKETING<\/h4>
Video marketing overview, best practices, video production, video marketing channels, pros & cons. Go To Video Marketing Class<\/a><\/p><\/div><\/li>- <\/span><\/i><\/div><\/div><\/div>
WEEK 8: TRADITIONAL MARKETING<\/h4>
Traditional marketing overview, print advertising, radio advertising, television advertising, direct mail marketing, billboard advertising, hosting seminars and workshops, attending trade shows, networking group participation, door to door selling, pros & cons. Go To Traditional Marketing Class<\/a><\/p><\/div><\/li><\/ul><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Business Marketing Class - Part 5Search Engine Marketing OrganicWelcome to Business Marketing Class Part 5 \u2013 Search Engine Marketing Organic. This week we will be discussing steps you can take to improve your search engine performance. Topics covered will include on page SEO, off page SEO, local citations, backlinks, penalty avoidance, algorithm updates, web mastering, analytics and pros and cons. ...","protected":false},"author":1,"featured_media":3509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[325,347,340,63],"tags":[208,333,332],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/posts\/3508"}],"collection":[{"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/comments?post=3508"}],"version-history":[{"count":8,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/posts\/3508\/revisions"}],"predecessor-version":[{"id":3685,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/posts\/3508\/revisions\/3685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/media\/3509"}],"wp:attachment":[{"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/media?parent=3508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/categories?post=3508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/tags?post=3508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Welcome to Business Marketing Class Part 5 \u2013 Search Engine Marketing Organic. This week we will be discussing steps you can take to improve your search engine performance. Topics covered will include on page SEO, off page SEO, local citations, backlinks, penalty avoidance, algorithm updates, web mastering, analytics and pros and cons.<\/p>\n<\/div><\/div><\/div>
Organic Search Engine Marketing Overview<\/span><\/h3><\/div><\/div>Organic search engine marketing means that you are not paying advertising fees to get seen and clicked. In order to be successful with this it is very important that your performance is exceptional. This is because the closer you are to the top of page 1 the more likely you are to be seen and clicked.<\/p>\n
The technique of implementing performance enhancements is often referred to as search engine optimization or SEO for short. As the phrase implies, various elements are optimized in order to move you as close as possible to the top of page 1. Successful organic search engine marketing is dependent on effective SEO.<\/p>\n<\/div><\/div><\/div>
On Page SEO<\/span><\/h3><\/div><\/div>On page SEO refers to optimization that occurs on a viewable web page as well as behind the scenes in the actual coding. You can find a lot of information on the web but the real truth is that Google considers more than 200 elements when determining where you will appear in the search results. This means that we can\u2019t really know for sure what each and every element is. In the scope of this class we will cover some of the more important items and if you would like to study a more in-depth article go and read \u201cAll About SEO<\/a>.\u201d<\/p>\nKeywords \u2013 Your landing page should be based on keyword research. This will allow you to focus on the best choice keywords. Past that, you need to be sure that you do include keywords<\/a> when you build the page. Don\u2019t fall for the temptation to be overly zealous which can lead to reduced performance since the search engine may view this as \u201ckeyword stuffing<\/a>.\u201d You can choose to include your keywords in things like the URL, page title, headings, content, image names, meta data, etc. You will likely have better success by keeping your pages focused on fewer keywords.<\/p>\nUser Experience<\/strong> \u2013 You need to work diligently to give users the best possible experience when they visit your page. Avoid pop-ups and auto-play videos. Use friendly navigation and include links to relevant content on your site and at other websites. Include high quality graphics, info graphs, charts and videos while also making sure that your written content is high quality.<\/p>\nResponsive Design<\/strong> \u2013 Make sure that your pages display well regardless of the device being used. It may be that a user is on a smart phone, tablet, laptop, desktop or even big screen TV when visiting your site. It\u2019s important that your site can automatically adapt to the screen size being used.<\/p>\nFast Loading Times<\/strong> \u2013 Don\u2019t forget to take steps that will decrease the time required to load your pages. This can include optimizing images, combining javascript files, minifying CSS & javascript files, caching and CloudFlare implementation.<\/p>\nSearch Engine Accessibility<\/strong> \u2013 It\u2019s critical that your robots.txt file and robots meta do not block search engine crawlers from accessing the page. Additionally, you need to make sure that your server is not restricting IP addresses that belong to important search engine crawlers and the page should be included in your XML sitemap.<\/p>\n<\/div><\/div><\/div>Off Page SEO<\/span><\/h3><\/div><\/div>Off page SEO are steps that you take away from your landing page that can help it to perform better. Unfortunately, this is an often overlooked and yet very important tactic. Even the very best SEO built landing page can benefit from outside help.<\/p>\n
Local Citations<\/strong> \u2013 There are many dozens of local citation engines that you can make use of and most of them are free. When done properly, this can provide backlinks as well as a source of incoming traffic. Here is a small sampling of options:<\/p>\n\n- Google My Business<\/li>\n
- Bing Places For Business<\/li>\n
- Foursquare<\/li>\n
- Yelp<\/li>\n
- Dunn & Bradstreet<\/li>\n
- Acxiom<\/li>\n
- Manta<\/li>\n
- Merchant Circle<\/li>\n
- Brownbook<\/li>\n
- Hotfrog<\/li>\n<\/ul>\n<\/a>
Create a local citation at Google My Business<\/p><\/div>\n
Back Links<\/strong> \u2013 The most important thing to be aware of is to never purchase backlinks and always build them legitimately. The search engines have become very efficient at spotting suspicious backlinks and the results will not be beneficial to you. The absolute best way to get good backlinks is by writing exceptional content that others will find worthy of linking to. You can also search for content which contains broken backlinks and then reach out to the writer and ask them to consider replacing a broken link with a link to your page.<\/p>\nBecome Authoritative<\/strong> \u2013 Work to become an authority on your topics. You can create an external blog at WordPress, Blogger or Tumblr and build up a reputation as an expert. You can also become involved in question & answer sites like ASK and Quora. Lastly, consider participating in online groups and communities to help make your expertise known.<\/p>\n<\/a>Use Quora to show your expertise on topics<\/p><\/div>\n
Social Sharing<\/strong> – Here again your best approach is going to be creating very good content worthy of being shared by others. You can also share your content on your own social networks to gain additional exposure. Give yourself a helpful boost by including social sharing icons on your landing pages. This can make it easier for your content to be shared while also encouraging the same. Finally, don\u2019t underestimate the power of social bookmarking sites like StumbleUpon, Delicious and Etsy as these can provide useful traffic.<\/p>\nNews Releases & Content Aggregators<\/strong> \u2013 If you would like to reach out to a large audience quickly in the hopes of getting quality backlinks you can always do paid press releases. PR Newswire<\/a> and PR Web<\/a> are great options that can expose you on a large scale very quickly. It is also possible to get exposure without paying fees if you make use of content aggregators such as Scoop It<\/a> and Rebel Mouse<\/a>.<\/p>\n<\/div><\/div><\/div>Penalty Avoidance<\/span><\/h3><\/div><\/div>Being penalized can devastate and negate all of your hard work so you need to be prudent to avoid this pitfall. As mentioned before, don\u2019t overuse your keywords and don\u2019t participate in shady backlink building practices. Keep your site mobile friendly as Google will detract your performance fairly quickly. Don\u2019t use tricky redirects or cloaking<\/a> to try and fool search engines by serving up different web pages to visitors than what the search engine sees. Make sure that your code is free of malware and don\u2019t link to pages that are not safe for users to visit.<\/p>\n<\/div><\/div><\/div>Algorithm Updates<\/span><\/h3><\/div><\/div>Every so often the search engines do updates that are designed to improve their search results. A few commonly known ones would be Hummingbird<\/a>, Penguin<\/a>, Panda<\/a> and Pigeon<\/a>. It is good practice to keep yourself up to date in terms of pending algorithm changes. This can empower you to be prepared in advance as opposed to dropping in rank and then working on a fix after the damage has already been done.<\/p>\n<\/div><\/div><\/div>Web Mastering & Analytics<\/span><\/h3><\/div><\/div>By using free webmaster tools you can track and analyze how your keyword performance is doing. There are numerous other helpful tools such as opting for email alerts when the search engine finds a problem with your site. By using Google Webmaster tools<\/a> you can test and submit XML sitemaps, monitor and test for mobile usability issues, keep an eye on crawl errors, disavow problematic links and more. Essentially, the proper use of webmaster tools will be necessary to monitor and maintain the health and performance of your site.<\/p>\n<\/a>Use Google Webmaster tools for free<\/p><\/div>\n
By making use of Google Analytics<\/a> you can get a feel for how users are engaging your site. This can help you to discover low performing pages so that you can work on improving them. Also, this is a great way to see where your traffic is coming from whether it be search engines, website links, social media, etc. By exporting monthly reports and data you can easily track important statistics and compare them over an extended period of time. <\/p>\n<\/div><\/div><\/div>Organic Search Engine Marketing Pros & Cons<\/span><\/h3><\/div><\/div>PROS<\/strong><\/p>\n\n- Organic clicks do not require advertising fees<\/li>\n
- Can be very effective<\/li>\n
- Can lower the cost if and when you opt to do paid search marketing<\/li>\n
- Can increase your website traffic<\/li>\n
- Most SEO implementation does not require special training<\/li>\n
- Easy to track results<\/li>\n<\/ul>\n
CONS<\/strong><\/p>\n\n- Can be expensive if you hire it done<\/li>\n
- Can be time consuming if you do it yourself<\/li>\n
- Rankings may change dramatically with algorithm updates<\/li>\n
- Some highly competitive keywords may be very difficult<\/li>\n
- Optimization may take weeks or months before you see results<\/li>\n
- Specific local searches may be difficult if you are not in that location<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Class Directory<\/span><\/h3><\/div><\/div>- <\/span><\/i><\/div><\/div><\/div>
WEEK 1: INTRODUCTIONS AND OVERVIEW<\/h4>
Member introductions, overview of each class, marketing overview, marketing statistics, marketing trends. Go To Introductions And Overview Class<\/a><\/p><\/div><\/li>- <\/span><\/i><\/div><\/div><\/div>
WEEK 2: KEYWORDS<\/h4>
Keywords defined, keywords history, types of keywords, importance of keywords, keyword research, keyword examples, keyword tools, keyword implementation. Go To Keywords Class<\/a><\/p><\/div><\/li>- <\/span><\/i><\/div><\/div><\/div>
WEEK 3: EMAIL MARKETING<\/h4>
Email marketing overview, mail list generation\/acquisition, legalities, best practices, pros & cons, software choices, results monitoring. Go To Email Marketing Class<\/a><\/p><\/div><\/li>- <\/span><\/i><\/div><\/div><\/div>
WEEK 4: SOCIAL MEDIA MARKETING (ORGANIC & PAID)<\/h4>
Social media overview, social media platforms, social media demographics, organic social media marketing, paid social media marketing, best practices, results monitoring, pros & cons. Go To Social Media Marketing Class<\/a><\/p><\/div><\/li>- <\/span><\/i><\/div><\/div><\/div>
WEEK 5: SEARCH ENGINE MARKETING (ORGANIC)<\/h4>
Organic search engine marketing overview, on page seo elements, off page seo elements, local citations, backlinks, penalty avoidance, algorithm updates, webmastering, analytics, pros & cons.<\/p><\/div><\/li>
- <\/span><\/i><\/div><\/div><\/div>
WEEK 6: SEARCH ENGINE MARKETING (PAID)<\/h4>
Paid search engine marketing overview, search engine choices, types, account setup, account monitoring, results monitoring, non-profit grants, pros & cons. Go To Paid Search Engine Marketing Class<\/a><\/p><\/div><\/li>- <\/span><\/i><\/div><\/div><\/div>
WEEK 7: VIDEO MARKETING<\/h4>
Video marketing overview, best practices, video production, video marketing channels, pros & cons. Go To Video Marketing Class<\/a><\/p><\/div><\/li>- <\/span><\/i><\/div><\/div><\/div>
WEEK 8: TRADITIONAL MARKETING<\/h4>
Traditional marketing overview, print advertising, radio advertising, television advertising, direct mail marketing, billboard advertising, hosting seminars and workshops, attending trade shows, networking group participation, door to door selling, pros & cons. Go To Traditional Marketing Class<\/a><\/p><\/div><\/li><\/ul><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Business Marketing Class - Part 5Search Engine Marketing OrganicWelcome to Business Marketing Class Part 5 \u2013 Search Engine Marketing Organic. This week we will be discussing steps you can take to improve your search engine performance. Topics covered will include on page SEO, off page SEO, local citations, backlinks, penalty avoidance, algorithm updates, web mastering, analytics and pros and cons. ...","protected":false},"author":1,"featured_media":3509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[325,347,340,63],"tags":[208,333,332],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/posts\/3508"}],"collection":[{"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/comments?post=3508"}],"version-history":[{"count":8,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/posts\/3508\/revisions"}],"predecessor-version":[{"id":3685,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/posts\/3508\/revisions\/3685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/media\/3509"}],"wp:attachment":[{"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/media?parent=3508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/categories?post=3508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/tags?post=3508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Organic search engine marketing means that you are not paying advertising fees to get seen and clicked. In order to be successful with this it is very important that your performance is exceptional. This is because the closer you are to the top of page 1 the more likely you are to be seen and clicked.<\/p>\n
The technique of implementing performance enhancements is often referred to as search engine optimization or SEO for short. As the phrase implies, various elements are optimized in order to move you as close as possible to the top of page 1. Successful organic search engine marketing is dependent on effective SEO.<\/p>\n<\/div><\/div><\/div>
On Page SEO<\/span><\/h3><\/div><\/div>On page SEO refers to optimization that occurs on a viewable web page as well as behind the scenes in the actual coding. You can find a lot of information on the web but the real truth is that Google considers more than 200 elements when determining where you will appear in the search results. This means that we can\u2019t really know for sure what each and every element is. In the scope of this class we will cover some of the more important items and if you would like to study a more in-depth article go and read \u201cAll About SEO<\/a>.\u201d<\/p>\nKeywords \u2013 Your landing page should be based on keyword research. This will allow you to focus on the best choice keywords. Past that, you need to be sure that you do include keywords<\/a> when you build the page. Don\u2019t fall for the temptation to be overly zealous which can lead to reduced performance since the search engine may view this as \u201ckeyword stuffing<\/a>.\u201d You can choose to include your keywords in things like the URL, page title, headings, content, image names, meta data, etc. You will likely have better success by keeping your pages focused on fewer keywords.<\/p>\nUser Experience<\/strong> \u2013 You need to work diligently to give users the best possible experience when they visit your page. Avoid pop-ups and auto-play videos. Use friendly navigation and include links to relevant content on your site and at other websites. Include high quality graphics, info graphs, charts and videos while also making sure that your written content is high quality.<\/p>\nResponsive Design<\/strong> \u2013 Make sure that your pages display well regardless of the device being used. It may be that a user is on a smart phone, tablet, laptop, desktop or even big screen TV when visiting your site. It\u2019s important that your site can automatically adapt to the screen size being used.<\/p>\nFast Loading Times<\/strong> \u2013 Don\u2019t forget to take steps that will decrease the time required to load your pages. This can include optimizing images, combining javascript files, minifying CSS & javascript files, caching and CloudFlare implementation.<\/p>\nSearch Engine Accessibility<\/strong> \u2013 It\u2019s critical that your robots.txt file and robots meta do not block search engine crawlers from accessing the page. Additionally, you need to make sure that your server is not restricting IP addresses that belong to important search engine crawlers and the page should be included in your XML sitemap.<\/p>\n<\/div><\/div><\/div>Off Page SEO<\/span><\/h3><\/div><\/div>Off page SEO are steps that you take away from your landing page that can help it to perform better. Unfortunately, this is an often overlooked and yet very important tactic. Even the very best SEO built landing page can benefit from outside help.<\/p>\n
Local Citations<\/strong> \u2013 There are many dozens of local citation engines that you can make use of and most of them are free. When done properly, this can provide backlinks as well as a source of incoming traffic. Here is a small sampling of options:<\/p>\n\n- Google My Business<\/li>\n
- Bing Places For Business<\/li>\n
- Foursquare<\/li>\n
- Yelp<\/li>\n
- Dunn & Bradstreet<\/li>\n
- Acxiom<\/li>\n
- Manta<\/li>\n
- Merchant Circle<\/li>\n
- Brownbook<\/li>\n
- Hotfrog<\/li>\n<\/ul>\n<\/a>
Create a local citation at Google My Business<\/p><\/div>\n
Back Links<\/strong> \u2013 The most important thing to be aware of is to never purchase backlinks and always build them legitimately. The search engines have become very efficient at spotting suspicious backlinks and the results will not be beneficial to you. The absolute best way to get good backlinks is by writing exceptional content that others will find worthy of linking to. You can also search for content which contains broken backlinks and then reach out to the writer and ask them to consider replacing a broken link with a link to your page.<\/p>\nBecome Authoritative<\/strong> \u2013 Work to become an authority on your topics. You can create an external blog at WordPress, Blogger or Tumblr and build up a reputation as an expert. You can also become involved in question & answer sites like ASK and Quora. Lastly, consider participating in online groups and communities to help make your expertise known.<\/p>\n<\/a>Use Quora to show your expertise on topics<\/p><\/div>\n
Social Sharing<\/strong> – Here again your best approach is going to be creating very good content worthy of being shared by others. You can also share your content on your own social networks to gain additional exposure. Give yourself a helpful boost by including social sharing icons on your landing pages. This can make it easier for your content to be shared while also encouraging the same. Finally, don\u2019t underestimate the power of social bookmarking sites like StumbleUpon, Delicious and Etsy as these can provide useful traffic.<\/p>\nNews Releases & Content Aggregators<\/strong> \u2013 If you would like to reach out to a large audience quickly in the hopes of getting quality backlinks you can always do paid press releases. PR Newswire<\/a> and PR Web<\/a> are great options that can expose you on a large scale very quickly. It is also possible to get exposure without paying fees if you make use of content aggregators such as Scoop It<\/a> and Rebel Mouse<\/a>.<\/p>\n<\/div><\/div><\/div>Penalty Avoidance<\/span><\/h3><\/div><\/div>Being penalized can devastate and negate all of your hard work so you need to be prudent to avoid this pitfall. As mentioned before, don\u2019t overuse your keywords and don\u2019t participate in shady backlink building practices. Keep your site mobile friendly as Google will detract your performance fairly quickly. Don\u2019t use tricky redirects or cloaking<\/a> to try and fool search engines by serving up different web pages to visitors than what the search engine sees. Make sure that your code is free of malware and don\u2019t link to pages that are not safe for users to visit.<\/p>\n<\/div><\/div><\/div>Algorithm Updates<\/span><\/h3><\/div><\/div>Every so often the search engines do updates that are designed to improve their search results. A few commonly known ones would be Hummingbird<\/a>, Penguin<\/a>, Panda<\/a> and Pigeon<\/a>. It is good practice to keep yourself up to date in terms of pending algorithm changes. This can empower you to be prepared in advance as opposed to dropping in rank and then working on a fix after the damage has already been done.<\/p>\n<\/div><\/div><\/div>Web Mastering & Analytics<\/span><\/h3><\/div><\/div>By using free webmaster tools you can track and analyze how your keyword performance is doing. There are numerous other helpful tools such as opting for email alerts when the search engine finds a problem with your site. By using Google Webmaster tools<\/a> you can test and submit XML sitemaps, monitor and test for mobile usability issues, keep an eye on crawl errors, disavow problematic links and more. Essentially, the proper use of webmaster tools will be necessary to monitor and maintain the health and performance of your site.<\/p>\n<\/a>Use Google Webmaster tools for free<\/p><\/div>\n
By making use of Google Analytics<\/a> you can get a feel for how users are engaging your site. This can help you to discover low performing pages so that you can work on improving them. Also, this is a great way to see where your traffic is coming from whether it be search engines, website links, social media, etc. By exporting monthly reports and data you can easily track important statistics and compare them over an extended period of time. <\/p>\n<\/div><\/div><\/div>Organic Search Engine Marketing Pros & Cons<\/span><\/h3><\/div><\/div>PROS<\/strong><\/p>\n\n- Organic clicks do not require advertising fees<\/li>\n
- Can be very effective<\/li>\n
- Can lower the cost if and when you opt to do paid search marketing<\/li>\n
- Can increase your website traffic<\/li>\n
- Most SEO implementation does not require special training<\/li>\n
- Easy to track results<\/li>\n<\/ul>\n
CONS<\/strong><\/p>\n\n- Can be expensive if you hire it done<\/li>\n
- Can be time consuming if you do it yourself<\/li>\n
- Rankings may change dramatically with algorithm updates<\/li>\n
- Some highly competitive keywords may be very difficult<\/li>\n
- Optimization may take weeks or months before you see results<\/li>\n
- Specific local searches may be difficult if you are not in that location<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Class Directory<\/span><\/h3><\/div><\/div>- <\/span><\/i><\/div><\/div><\/div>
WEEK 1: INTRODUCTIONS AND OVERVIEW<\/h4>
Member introductions, overview of each class, marketing overview, marketing statistics, marketing trends. Go To Introductions And Overview Class<\/a><\/p><\/div><\/li>- <\/span><\/i><\/div><\/div><\/div>
WEEK 2: KEYWORDS<\/h4>
Keywords defined, keywords history, types of keywords, importance of keywords, keyword research, keyword examples, keyword tools, keyword implementation. Go To Keywords Class<\/a><\/p><\/div><\/li>- <\/span><\/i><\/div><\/div><\/div>
WEEK 3: EMAIL MARKETING<\/h4>
Email marketing overview, mail list generation\/acquisition, legalities, best practices, pros & cons, software choices, results monitoring. Go To Email Marketing Class<\/a><\/p><\/div><\/li>- <\/span><\/i><\/div><\/div><\/div>
WEEK 4: SOCIAL MEDIA MARKETING (ORGANIC & PAID)<\/h4>
Social media overview, social media platforms, social media demographics, organic social media marketing, paid social media marketing, best practices, results monitoring, pros & cons. Go To Social Media Marketing Class<\/a><\/p><\/div><\/li>- <\/span><\/i><\/div><\/div><\/div>
WEEK 5: SEARCH ENGINE MARKETING (ORGANIC)<\/h4>
Organic search engine marketing overview, on page seo elements, off page seo elements, local citations, backlinks, penalty avoidance, algorithm updates, webmastering, analytics, pros & cons.<\/p><\/div><\/li>
- <\/span><\/i><\/div><\/div><\/div>
WEEK 6: SEARCH ENGINE MARKETING (PAID)<\/h4>
Paid search engine marketing overview, search engine choices, types, account setup, account monitoring, results monitoring, non-profit grants, pros & cons. Go To Paid Search Engine Marketing Class<\/a><\/p><\/div><\/li>- <\/span><\/i><\/div><\/div><\/div>
WEEK 7: VIDEO MARKETING<\/h4>
Video marketing overview, best practices, video production, video marketing channels, pros & cons. Go To Video Marketing Class<\/a><\/p><\/div><\/li>- <\/span><\/i><\/div><\/div><\/div>
WEEK 8: TRADITIONAL MARKETING<\/h4>
Traditional marketing overview, print advertising, radio advertising, television advertising, direct mail marketing, billboard advertising, hosting seminars and workshops, attending trade shows, networking group participation, door to door selling, pros & cons. Go To Traditional Marketing Class<\/a><\/p><\/div><\/li><\/ul><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Business Marketing Class - Part 5Search Engine Marketing OrganicWelcome to Business Marketing Class Part 5 \u2013 Search Engine Marketing Organic. This week we will be discussing steps you can take to improve your search engine performance. Topics covered will include on page SEO, off page SEO, local citations, backlinks, penalty avoidance, algorithm updates, web mastering, analytics and pros and cons. ...","protected":false},"author":1,"featured_media":3509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[325,347,340,63],"tags":[208,333,332],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/posts\/3508"}],"collection":[{"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/comments?post=3508"}],"version-history":[{"count":8,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/posts\/3508\/revisions"}],"predecessor-version":[{"id":3685,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/posts\/3508\/revisions\/3685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/media\/3509"}],"wp:attachment":[{"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/media?parent=3508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/categories?post=3508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/tags?post=3508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
On page SEO refers to optimization that occurs on a viewable web page as well as behind the scenes in the actual coding. You can find a lot of information on the web but the real truth is that Google considers more than 200 elements when determining where you will appear in the search results. This means that we can\u2019t really know for sure what each and every element is. In the scope of this class we will cover some of the more important items and if you would like to study a more in-depth article go and read \u201cAll About SEO<\/a>.\u201d<\/p>\n Keywords \u2013 Your landing page should be based on keyword research. This will allow you to focus on the best choice keywords. Past that, you need to be sure that you do include keywords<\/a> when you build the page. Don\u2019t fall for the temptation to be overly zealous which can lead to reduced performance since the search engine may view this as \u201ckeyword stuffing<\/a>.\u201d You can choose to include your keywords in things like the URL, page title, headings, content, image names, meta data, etc. You will likely have better success by keeping your pages focused on fewer keywords.<\/p>\n User Experience<\/strong> \u2013 You need to work diligently to give users the best possible experience when they visit your page. Avoid pop-ups and auto-play videos. Use friendly navigation and include links to relevant content on your site and at other websites. Include high quality graphics, info graphs, charts and videos while also making sure that your written content is high quality.<\/p>\n Responsive Design<\/strong> \u2013 Make sure that your pages display well regardless of the device being used. It may be that a user is on a smart phone, tablet, laptop, desktop or even big screen TV when visiting your site. It\u2019s important that your site can automatically adapt to the screen size being used.<\/p>\n Fast Loading Times<\/strong> \u2013 Don\u2019t forget to take steps that will decrease the time required to load your pages. This can include optimizing images, combining javascript files, minifying CSS & javascript files, caching and CloudFlare implementation.<\/p>\n Search Engine Accessibility<\/strong> \u2013 It\u2019s critical that your robots.txt file and robots meta do not block search engine crawlers from accessing the page. Additionally, you need to make sure that your server is not restricting IP addresses that belong to important search engine crawlers and the page should be included in your XML sitemap.<\/p>\n<\/div><\/div><\/div> Off page SEO are steps that you take away from your landing page that can help it to perform better. Unfortunately, this is an often overlooked and yet very important tactic. Even the very best SEO built landing page can benefit from outside help.<\/p>\n Local Citations<\/strong> \u2013 There are many dozens of local citation engines that you can make use of and most of them are free. When done properly, this can provide backlinks as well as a source of incoming traffic. Here is a small sampling of options:<\/p>\n Create a local citation at Google My Business<\/p><\/div>\n Back Links<\/strong> \u2013 The most important thing to be aware of is to never purchase backlinks and always build them legitimately. The search engines have become very efficient at spotting suspicious backlinks and the results will not be beneficial to you. The absolute best way to get good backlinks is by writing exceptional content that others will find worthy of linking to. You can also search for content which contains broken backlinks and then reach out to the writer and ask them to consider replacing a broken link with a link to your page.<\/p>\n Become Authoritative<\/strong> \u2013 Work to become an authority on your topics. You can create an external blog at WordPress, Blogger or Tumblr and build up a reputation as an expert. You can also become involved in question & answer sites like ASK and Quora. Lastly, consider participating in online groups and communities to help make your expertise known.<\/p>\n Use Quora to show your expertise on topics<\/p><\/div>\n Social Sharing<\/strong> – Here again your best approach is going to be creating very good content worthy of being shared by others. You can also share your content on your own social networks to gain additional exposure. Give yourself a helpful boost by including social sharing icons on your landing pages. This can make it easier for your content to be shared while also encouraging the same. Finally, don\u2019t underestimate the power of social bookmarking sites like StumbleUpon, Delicious and Etsy as these can provide useful traffic.<\/p>\n News Releases & Content Aggregators<\/strong> \u2013 If you would like to reach out to a large audience quickly in the hopes of getting quality backlinks you can always do paid press releases. PR Newswire<\/a> and PR Web<\/a> are great options that can expose you on a large scale very quickly. It is also possible to get exposure without paying fees if you make use of content aggregators such as Scoop It<\/a> and Rebel Mouse<\/a>.<\/p>\n<\/div><\/div><\/div> Being penalized can devastate and negate all of your hard work so you need to be prudent to avoid this pitfall. As mentioned before, don\u2019t overuse your keywords and don\u2019t participate in shady backlink building practices. Keep your site mobile friendly as Google will detract your performance fairly quickly. Don\u2019t use tricky redirects or cloaking<\/a> to try and fool search engines by serving up different web pages to visitors than what the search engine sees. Make sure that your code is free of malware and don\u2019t link to pages that are not safe for users to visit.<\/p>\n<\/div><\/div><\/div> Every so often the search engines do updates that are designed to improve their search results. A few commonly known ones would be Hummingbird<\/a>, Penguin<\/a>, Panda<\/a> and Pigeon<\/a>. It is good practice to keep yourself up to date in terms of pending algorithm changes. This can empower you to be prepared in advance as opposed to dropping in rank and then working on a fix after the damage has already been done.<\/p>\n<\/div><\/div><\/div> By using free webmaster tools you can track and analyze how your keyword performance is doing. There are numerous other helpful tools such as opting for email alerts when the search engine finds a problem with your site. By using Google Webmaster tools<\/a> you can test and submit XML sitemaps, monitor and test for mobile usability issues, keep an eye on crawl errors, disavow problematic links and more. Essentially, the proper use of webmaster tools will be necessary to monitor and maintain the health and performance of your site.<\/p>\n Use Google Webmaster tools for free<\/p><\/div>\n By making use of Google Analytics<\/a> you can get a feel for how users are engaging your site. This can help you to discover low performing pages so that you can work on improving them. Also, this is a great way to see where your traffic is coming from whether it be search engines, website links, social media, etc. By exporting monthly reports and data you can easily track important statistics and compare them over an extended period of time. <\/p>\n<\/div><\/div><\/div> PROS<\/strong><\/p>\n CONS<\/strong><\/p>\n Member introductions, overview of each class, marketing overview, marketing statistics, marketing trends. Go To Introductions And Overview Class<\/a><\/p><\/div><\/li> Keywords defined, keywords history, types of keywords, importance of keywords, keyword research, keyword examples, keyword tools, keyword implementation. Go To Keywords Class<\/a><\/p><\/div><\/li> Email marketing overview, mail list generation\/acquisition, legalities, best practices, pros & cons, software choices, results monitoring. Go To Email Marketing Class<\/a><\/p><\/div><\/li> Social media overview, social media platforms, social media demographics, organic social media marketing, paid social media marketing, best practices, results monitoring, pros & cons. Go To Social Media Marketing Class<\/a><\/p><\/div><\/li> Organic search engine marketing overview, on page seo elements, off page seo elements, local citations, backlinks, penalty avoidance, algorithm updates, webmastering, analytics, pros & cons.<\/p><\/div><\/li> Paid search engine marketing overview, search engine choices, types, account setup, account monitoring, results monitoring, non-profit grants, pros & cons. Go To Paid Search Engine Marketing Class<\/a><\/p><\/div><\/li> Video marketing overview, best practices, video production, video marketing channels, pros & cons. Go To Video Marketing Class<\/a><\/p><\/div><\/li> Traditional marketing overview, print advertising, radio advertising, television advertising, direct mail marketing, billboard advertising, hosting seminars and workshops, attending trade shows, networking group participation, door to door selling, pros & cons. Go To Traditional Marketing Class<\/a><\/p><\/div><\/li><\/ul><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Business Marketing Class - Part 5Search Engine Marketing OrganicWelcome to Business Marketing Class Part 5 \u2013 Search Engine Marketing Organic. This week we will be discussing steps you can take to improve your search engine performance. Topics covered will include on page SEO, off page SEO, local citations, backlinks, penalty avoidance, algorithm updates, web mastering, analytics and pros and cons. ...","protected":false},"author":1,"featured_media":3509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[325,347,340,63],"tags":[208,333,332],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/posts\/3508"}],"collection":[{"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/comments?post=3508"}],"version-history":[{"count":8,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/posts\/3508\/revisions"}],"predecessor-version":[{"id":3685,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/posts\/3508\/revisions\/3685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/media\/3509"}],"wp:attachment":[{"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/media?parent=3508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/categories?post=3508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impactsocialmedia.net\/wp-json\/wp\/v2\/tags?post=3508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Off Page SEO<\/span><\/h3><\/div><\/div>
\n
<\/a><\/a>Penalty Avoidance<\/span><\/h3><\/div><\/div>
Algorithm Updates<\/span><\/h3><\/div><\/div>
Web Mastering & Analytics<\/span><\/h3><\/div><\/div>
<\/a>Organic Search Engine Marketing Pros & Cons<\/span><\/h3><\/div><\/div>
\n
\n
Class Directory<\/span><\/h3><\/div><\/div>
WEEK 1: INTRODUCTIONS AND OVERVIEW<\/h4>
WEEK 2: KEYWORDS<\/h4>
WEEK 3: EMAIL MARKETING<\/h4>
WEEK 4: SOCIAL MEDIA MARKETING (ORGANIC & PAID)<\/h4>
WEEK 5: SEARCH ENGINE MARKETING (ORGANIC)<\/h4>
WEEK 6: SEARCH ENGINE MARKETING (PAID)<\/h4>
WEEK 7: VIDEO MARKETING<\/h4>
WEEK 8: TRADITIONAL MARKETING<\/h4>